Lucozade Sport is to add a new Mango and Passion Fruit variant to its range.
Available from March, the new product will be supported by a £9m marketing investment including TV, sponsorship, digital and in-store activity.
The new drink will come in two formats, 500ml priced at £1.06 rrp and a 4x500ml multipack priced at £3.69 rrp.
Vicky Morgan, marketing manager for Lucozade Sport said: “Our research shows that the new Mango & Passion Fruit flavour is set to be a hit with both new and existing shoppers. At Lucozade Ribena Suntory we pride ourselves on developing innovation based on consumer demand and with Lucozade Sport NPD delivering over £8m retail sales value in 2014 , we are confident that this variant will be incremental to our already popular core range.”