Britvic Soft drinks has revealed the launch of its new J2O summer flavour, Garden Rose.
Available from March 1 until August 2015, Garden Rose is a blend of apple, raspberry and rose flavours. The variant comes in 4 x 275ml packs priced £4.39 rrp.
J2O Garden Rose will be supported by J2O brand channels throughout summer and spring, point of sale and out of category visibility.
Jonathan Gatward, GB marketing director, Britvic Soft Drinks said: “We’ve found limited editions can play a key role in attracting new consumers to the brand as well as retaining and re-engaging with existing consumers.”