Vimto’s new no added sugar drinks range takes the spotlight for its summer campaign featuring Vimtoad.

The Seriously Mixed Up Fruit multi-media campaign is running now, including nationwide TV, radio and social media coverage profiling Vimto’s No Added Sugar Squash and 500ml rtd still formats. Outdoor advertising near convenience stores, promotions and advertising in-store will also increase visibility.

In August the brand is also the headline sponsor of the outdoor music festival Fusion Festival with Vimto in Birmingham.

Vicky Marsden, Vimto brand manager, said: “Strong growth of the brand demonstrates the success of the Vimtoad campaign to encourage more teens and their mums to buy Vimto, so it’s vital that retailers stock enough of these growing formats, particularly across No Added Sugar ranges, to meet demand on the back of this new summer campaign.”