Lucozade has reintroduced its limited edition pricemarked packs and added new pack sizes for its Mango and Mandarin variant.
From Monday 16 March, Lucozade is reintroducing its 79p pmp across a wide range of porducts during 2015, exclusively for convenience retailers.
The pmp will be present across 380ml flavours: Original, Orange, Pink Lemonade, Caribbean Crush, Strawberry, ‘The Brazilian’ Mango & Mandarin, Cloudy Lemonade and the latest addition, Grafruitti. Lucozade Sport 500ml will carry the 79p price mark across all five flavours: Orange, Raspberry, Caribbean Burst, Brazilian Guava Flavour and the latest addition Mango & Passion Fruit.
Pos and in-store activations are available throughout the promotional period, from March to June.
Also in March Lucozade is introducing new formats across its mango and mandarin flavour variant with new 380ml and 1 litre bottles.
Lesley Stonier, Lucozade Energy marketing manager, said: “Sales of pmps are set to grow, with 44% of consumers telling us that they would buy PMPs on impulse, with soft drinks having the highest purchase intent of any product category. Retailers stocking the new 79p pmps can therefore expect to see an increase in footfall and uplift in sales.”