Hancocks has boosted its energy drink range with the addition of new E-ON and Tornado Energy energy drinks.
E-on offers three flavour variants, Citrus Punch, Pomegranate Blast and Apricot Rush available in a 250ml can with an rrp of £1.09.
Tornado Energy is also available in three different variants, Activ, Storm and Ice, in resealable 500ml cans with an rrp of £1.09.
Jonathan Summerley, Hancocks purchasing director, said: “Retailers can increase the cash spend of shoppers by offering a great range of chilled soft drinks to purchase on impulse and energy drinks form a definite part of that range these days. The value-conscious shopper will always be drawn towards a less expensive option to try, whilst retailers can enjoy extremely high margins from E-ON and Tornado Energy.”