Ribena has launched a national consumer competition offering the chance to ‘Win a #Tropicoliday’.
The Ribena tropical range, comprising of three variants, mango and lime, pineapple and passion fruit and the recently launched orange and guava, will be showcased in a £1.5m marketing campaign.
The #Tropicoliday campaign offers consumers the chance to win one of five tropical holidays alongside hundreds of other themed prizes. It will be supported by print, digital and out of home advertising as well as in-store social media activity. POS options include FSDUs, dump bins, shelf strips and counter top units for retailers.
Hannah Norbury, marketing director for Ribena said: “We anticipate that this creative and unique new campaign will help to reinforce the message that Ribena RTD is the perfect option for on-the-go drink occasions, whilst highlighting its availability in the convenience and impulse channels.”