Coca Cola Enterprises Ltd has introduced a new Glacéau vitaminwater variant, Glacéau vitaminwater multi-v zero.
Priced at £1.45 rrp, the new drink has zero calories and zero sugar, and instead uses naturally-sourced stevia leaf extract to sweeten it.
It is available in a lemonade flavour and will be replacing glacéau vitaminwater multi-v.
Until July, bottles will feature an on-neck promotion. POS material is also available to retailers so help drive sales.
Caroline Cater, operational marketing director at CCD, said: “As the popularity of functional waters continues to grow, we would encourage retailers to stock up on the promotional packs of Glacéau vitaminwater zero to drive trial and encourage sales in the coming months.”