Britvic Soft Drinks has launched a marketing campaign to support Pepsi Max Cherry, beginning from the middle of February.

Pepsi Max Cherry is available in single serve 330ml cans and 660ml PET bottle formats with an rrp of 60p and £1.25. Retailers can also drive awareness with pmp formats, available in 2L packs £1.69, 600ml at 99p and 330ml at 49p.

The million pound-plus investment includes out of home print advertising with 6-sheets and bus wraps focusing on the brands lead message: Maximum Cherry, No Sugar.

Britvic and Pepsico are also holding consumer sampling in high footfall areas with its single serve formations and in-store activation. The brands social media channel are also being used to engage with its target audience of young adults.