Schweppes has added three new low calorie variants to its range.
The new flavours, Grapefruit and Blood Orange, Orange and Cranberry and Lemon and Elderflower, contain only 20Kcal per 100ml. They are available to retailers now in 750ml bottles and 330ml cans with an rrp of £2 and 79p respectively. The launch is supported by in-store sampling, retailer events and a PR marketing push.
It also coincides with a multi-million pound advertising investment which sees the brand adopt a new youthful tone of voice, ‘separating men from boys, separating women from girls’. It will be running from the end of April across on-demand TV, cinema, digital and outdoor media.
Caroline Cater, operational marketing director at Coca-Cola Enterprises, said: “The new brand proposition and marketing support is an exciting step-change for Schweppes and will help to support our customers by driving brand awareness with our target audience.”