Britvic Soft Drinks has launched a new raspberry flavoured Lipton Ice Tea.
Targeted at 18-34 year olds, Lipton Raspberry Ice Tea joins existing variants Peach, Lemon and Mango to complete the existing fruity range. It is available now in 500ml bottles with an rrp of £1.13, or for the wholesale channel in pmps at 99p.
In addition to this, the brand has reformulated the entire range so that it now contains 30% less sugar and therefore 100 less calories per 100ml. Britvic has also refreshed the look of its PET bottle, giving it a more premium sleeved label, bottle shape and texture.