Britvic Soft drinks has launched a new Blood Orange variant of Tango.

Available now, the launch is also accompanied by a package redesign across Tango Orange, Tango Apple and Tango Cherry.

Tango Blood Orange is available in: 2L, 600ml, 330ml and 6x330ml formats with an mrrp of £1.99, £1.25, 60p and £3.49 respectively, as well as PMPs for 330ml and 600ml formats.

Kirsty Hunter, director of carbonates at Britvic, said: “We have created Tango Blood Orange in direct response to consumers’ love of all things orange. We have also taken this opportunity to re-invigorate the rest of the Tango brand portfolio with new packaging that will make it stand out on-shelf, further driving impulse sales in 2015. Retailers should stock up on the full Tango range including new Tango Blood Orange to make the most of the increased brand awareness.”

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