Volvic Juiced has launched two new flavours supported by its biggest ever marketing campaign, worth £1.65m.
Volvic Juiced Sunny Orange and Lemonade are available now in 50cl and 1l bottles across the UK.
The campaign includes heavyweight TV and outdoor digital sampling throughout March, complemented by social media content.
Tom Hickton, Volvic senior brand manager, said: “This is a hugely exciting time for Volvic Juiced. We are thrilled to now be the UK’s best-selling juicy water drink, and believe these new flavours and nationwide campaign will help even more consumers to discover the taste of Volvic Juiced.”