Latest Soft Drinks News – Page 68
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Product NewsTetley unveils new ad campaign
As part of a £2.5m campaign, the Tetley tea folk are appearing on TV and in print media and online advertising throughout April and May. The new ads will see the recently resurrected tea folk travel to South Africa to find out about Redbush tea. The...
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Product NewsRubicon launches mango drink
Rubicon has launched what it says is the first ever 'light' mango drink in the UK across both juice drinks and sparkling. Rubicon Mango Light contains 70% less calories than the regular Rubicon Mango drink, with "no compromise on taste". The new...
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Advice Guide
New Sugro website offers product category information
Sugro has launched a new trade website, intended to provide retailers with free information on key categories
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Product NewsPercol relaunches new look Rainforest instant
Percol has relaunched its Rainforest Organic Instant with a new look. The repackaging brings it in line with the rest of the Percol Instant range, using bright colours for visibility and a transparent window to showcase the product. A portion of...
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Product NewsAG Barr unveils Big Cola Can
AG Barr has launched its first 500ml 'Big Cola Can'. Initially, the Big Cola Can will be available only to the convenience channel before rolling out to the wider market after three months. The product will be available in regular and diet variants...
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Product NewsDiet Coke launches Kiss packaging design
Diet Coke is launching a new look for spring/summer with a 'kiss' packaging design and on-pack promotion with fashion website ASOS. The 330ml, 500ml and 2ltr packs of Diet Coke feature a unique on-pack code which consumers can use to access vouchers...
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Product NewsTropicana launches still Lemonade flavour
Tropicana is launching the chilled fruit juice category's first range of still lemonades to be made from 100% natural juice. With no added sugar or water, the drinks provide consumers with one of their five-a-day. Tropicana Pure Premium Lemonades...
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Product NewsLevi Roots unveils soft drinks range
Entrepreneur Levi Roots is building on his £30m brand by joining forces with Vimto to create his own exotic blend of Caribbean flavoured soft drinks...
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Product News
GSK withdraws Lucozade Sport Light over "mould growth"
Lucozade Sport Lite Summer Berries has been withdrawn from retailers and distributors due to “mould growth”.
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Product NewsRibena brand adds some fizz
Ribena is injecting some sparkle into its Ribena brand with the launch of Ribena Sparkling.
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Product NewsLucozade launches three new flavours
The Lucozade brand is launching new flavours to its Energy, Sport Lite and Sport categories. Cherry flavour Sport is hoping to build on the success of Lucozade Energy Cherry launched in 2010, while Lucozade Energy blackcurrant will be launched next...
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Product NewsCCE extends pricemarking activity
Coca-Cola Enterprises is extending its pricemarking activity to lines such as Oasis Summer Fruits (99p for 500ml), 2ltr Schweppes Lemonade (£1.49) and all 500ml cans of Relentless (£1.59). The company is also marking 330ml cans of Fanta, Sprite, Dr...
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Product NewsUnilever launches new TV ads for PG Tips
Unilever has launched a new wave of TV advertising for PG Tips that highlights the emotional benefits of drinking tea. Featuring Monkey and Al as they arrive home after a long day, the commercial shows them relaxing with a cup of tea. The 'Coming...
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Product NewsTetley launches 'Try Me Free' promotion
Tetley is giving away packs of Redbush 40s and Green tea 50s as part of a ‘Try Me Free’ promotion. Consumers can claim their free tea by using a special on-pack code featured on Redbush and Green tea packs. The campaign is designed as a thank-you to…
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Product NewsRubicon launches on-pack promotion
Rubicon launches its biggest ever on-pack promotion this month as part of its Love Cricket campaign. The Spin to Win promotion, which runs until April, offers consumers the chance to win cricket prizes every day, and feature stars Graeme Swann and...
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Product NewsTropicana launches sunny campaign
Tropicana is launching a multi-million integrated marketing campaign which aims to brighten consumers' mornings every day and establish the juice brand as part of shoppers' daily ritual. The campaign, 'Tropicana: Your Daily Ray of Sunshine',...
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Product NewsIrn-Bru Sugar Free makes its name
Diet Irn-Bru has changed its name to Irn-Bru Sugar Free and is set to return to TV for the first time in five years. The name change will be accompanied by a packaging revamp and supported by a heavyweight marketing campaign to create...
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Product NewsTropicana launches new flavours
Tropicana is expanding its Orange Creations range with two new flavours, orange & pineapple and orange & raspberry...
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Products In DepthCash In: Hot beverages
Freezing temperatures have turned up the heat on hot beverages sales for c-stores, and manufacturers are working hard to keep up that success
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Products In DepthCash in: Coffee
Although we are still a nation of tea drinkers, it does appear that some tea fans are defecting to coffee.
The volume of tea bought last year dropped by 1.4% in the year to June 13, 2010, according to Kantar Worldpanel, whereas…