Coca-Cola Great Britain has announced the unification of Coca-Cola products - Coca-Cola, Diet Coke, Coca-Cola Zero and Coca-Cola Life - under one brand Coca-Cola.
Launching in May, Coca-Cola has decided to redesign the packaging of the four products to emphasise the distinct characteristics of each variant, to make choice easier and simpler.
The advertising features television, a doubled media investment in the lower and no sugar and calorie variants and clearer communications on pack.
Jon Woods, general manager of Coca-Cola Great Britain and Ireland, said: “With our new ‘one brand’ approach, we are uniting four distinct brands under the umbrella of Coca-Cola. By focusing on building one brand and extending the appeal of the original Coca-Cola across our lower and no sugar variants we believe we can drive sustainable growth for our business in Great Britain in the years ahead.”