The natural mineral water brand’s best-selling 750ml bottles are made using 100% rPET.
The move was announced during national Recycle Week and consumers will be made aware of the change via on-pack ‘Bottles made from bottles’ messaging.
Shweta Harit, VP of marketing at Evian said: “This is an important milestone on our sustainability journey. Despite the ongoing challenges presented by COVID-19, we are determined to become part of a solution to tackle environmental issues on a global scale.”
Gemma Morgan, UK marketing manager at Evian added: “Following on from the successful introduction of our recycled bottles at The Championships, Wimbledon 2019, we’re really excited to be bringing our “Bottle made from bottles” to market. We continue to be committed donors to Recycle Week, and it is great that the launch of the ‘Bottle made from Bottles’ range coincides with this important annual event. Here at Evian we are determined to continue in our journey to provide our iconic evian water in a way that limits the use of virgin plastic.”
Helen Bird, strategic engagement manager at WRAP UK, which organises Recycle Week, said: “We are pleased to see Evian reducing their use of virgin plastic. Using recycled content in the manufacture of new products and packaging is the whole point of recycling. Announcements like this help give confidence to the recycling industry, and to consumers who are looking for brands which are committed to a sustainable approach to plastics.”
Earlier this year Evian was certified carbon neutral, following significant improvements at every stage of the product life cycle, from production to transportation and the use of renewable energy.
Evian also works with Hubbub in the UK; a sustainability and behaviour change charity with the aim to provide solutions for everyday greener living. This year, Evian has continued to support Hubbub’s recycling on the go trials from Leeds to Edinburgh and Swansea with the aim to increase on-the-go recycling rates in major UK cities.
Evian is committed to continue reducing its carbon emissions year on year and by 2025 becoming a fully circular brand, making all of its plastic bottles from 100% recycled plastic.