Irish Chocolatier, Lir Chocolates, is expanding its Baileys Chocolates Easter range for 2022 with the launch of a Sundae Easter Egg. The launch follows on from the success of the popular Baileys Chocolate Mini Eggs which went on shelf last year.
The Baileys Original Irish Cream-flavoured egg (rrp £11) is hand-decorated with fudge, chocolate buttons and caramel crispies.
Ruth Sherry, senior brand manager at Lir Chocolates says: “Consumers are more likely to go with iconic brands they are familiar with versus one they are not, which is why the Baileys range always tends to perform well around occasions such as Easter and Christmas. Consumers are seeking indulgence and comfort now more than ever which is why our new egg incorporates best-loved indulgent flavours such as fudge and caramel.
“2022 is going to be all about indulgences that are meaningful – spending a little bit extra on more premium treats rather than corner shop impulse buys.”
Lir Chocolates was founded in Dublin in 1987 by Connie Doody and Mary White.