This spring, Ferrero UK is supporting convenience retailers with the return of its Kinder Easter Egg Hunt. The competition will see ten lucky convenience stores win an Easter kit which will include a range of Kinder stock such as Kinder Surprise Figures and Kinder Circus Mini Eggs as well as all the tools needed for convenience retailers to host their very own Easter Egg Hunt in-store.
The launch of the Kinder Easter competition will allow Ferrero to support convenience retailers in helping them make the most out of self-treating and gifting occasions. The firm claims that compared to Christmas, shoppers were more likely to make a dedicated trip for chocolate during Easter 2021 (21% vs 9% at Christmas) (Kantar Worldpanel Easter 2021). This exclusive competition will help in driving both footfall and sales while also raising awareness of the Kinder Easter range within the convenience channel, claims Ferrero.
Levi Boorer, trade & shopper marketing director at Ferrero, says: “Our in-store Kinder Easter Egg Hunt supports convenience retailers in capitalising on the Easter occasion. The competition will offer retailers the chance to engage locally and encourage conversations with consumers, helping retailers build valuable relationships. Our previous retailer competitions have proven to be very successful, with many convenience retailers and communities from all around the UK getting involved.”
Last year, Sophie Towers of Kibble Bank One Stop in Burnley, said: “We used the competition as an opportunity to create a selection of small Easter goody bags and shared them with the wider community. The activity is a great way to bring communities together and I would definitely encourage other retailers to get involved especially as people look to make up for last years reduced celebrations.”
To take part, convenience retailers can visit Ferrero’s dedicated trade website and order a Kinder Generic Dumpbin, with this order automatically entering them into the competition. Alternatively, individuals can send their full name, store name, address and contact details via email. Winners will receive their prize ahead of the Easter bank holiday weekend. Full terms and conditions are available on supplier’s website. Entries are open until 5 April 2022.
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