Pink 47 London Dry Gin

Alcohol brand looks to capitalise on demand for pink gin

Old St Andrews is increasing distribution of its Pink 47 London dry gin to help retailers across the UK tap into the pink gin boom.

Alpen Chocolate. Muesli

Alpen unveils chocolate variant to boost muesli sales

Cereal brand Alpen is hoping to drive consumer demand in the muesli category with the launch of Alpen Chocolate.

Masala Waala Curry Mixes

Masala Waala launches curry mixes and kits to help busy shoppers

Masala Waala is targeting consumers in a hurry with its range of premium Indian spice-based meal solutions, designed to balance the authentic flavours of Indian cuisine with the speed and convenience of ready-to-cook kits and mixes.

Plastic Production At Nestle Buxton

Buxton commits to using recycled plastic for water bottles

Nesté Waters’ Buxton brand has announced that its entire range of waters will be made from 100% recycled plastic by 2021.

Kellogg To Go Smoothie Bowls

Kellogg’s taps into to-go trend with breakfast bowls and toppers

Kellogg’s is moving into portable granola smoothie bowls and breakfast toppers to attract shoppers who are looking for a cereal option to eat on-the-go.

Aston Manor Cider Cardboard Packaging

Aston Manor Cider ditches shrink wrap and plastic rings

Cider maker Aston Manor is taking steps to reduce plastic use across its multipack canned range, by replacing shrink wrap and plastic rings with cardboard equivalents.

Kelloggs All-Bran Prebiotic Oaty Clusters

Kellogg’s adds All Bran Prebiotic to its fibre portfolio

Kellogg’s is launching an All Bran Prebiotic range into the cereals market, backed by a £3m campaign educating shoppers on the benefits of fibre.

One Stop Aman Uppal

What’s keeping my till ringing?

One Stop retailer Aman Uppal, owner of Mount Nod convenience store, near Coventry, says the buzz around Christmas is helping sales of multi-buy promotions on chocolate boxes.

Pringles Stacking 2020 Promotion

Pringles aims to drive sales with stack and share on-pack promo

Pringles aims to tap into evening snacking and get shoppers to buy multiple cans with an on-pack promotion encouraging shoppers to stack different flavours.

Pancakes Love Nutella Jar

Ferrero brings back Pancakes Love Nutella campaign

Ferrero’s Pancakes Love Nutella campaign is returning as part of a £1.4m media and shopper investment for the brand in the build up to Pancake Day 2020.

Kelloggs Cereal Overhaul

Kellogg’s backs core brands with £8.5m TV push

Kellogg’s is supporting its most popular cereal brands with an £8.5m TV campaign, aimed at driving growth across the breakfast category.

Walkers PMP Range

Walkers rolls out bigger case size for PMPs

Walkers is looking to offer additional support to independent retailers by increasing the case size of its core pricemarked packs (PMPs) from 12 to 15.

Edinburgh Gin Filled With Wonder OOH

Edinburgh Gin makes TV debut with ad campaign

Edinburgh Gin has launched its biggest-ever brand campaign, Filled with Wonder, featuring its first-ever TV spot airing on Channel 4.

Stork New Look

Stork research reveals festive opportunity in home baking

Butter brand Stork claims that now is the time for retailers to capitalise on demand for home baking, as research shows that shoppers are most inspired to get creative in the kitchen over the Christmas period.

Willow CBD Bottle

Willow taps into CBD and low-alcohol trend with reformulation

Spirit brand Willow has reformulated its core bottle to contain cannabidiol (CBD) and less alcohol (0.5% abv), in a move to target a wider group of adult drinkers.

Category management

  • Confectionery – Mondeléz

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