7UP is bringing back its brand mascot Fido Dido for the roll-out of new special edition packs for its sugar-free lemon and lime drink.
Panini is set to launch its new UEFA Road to Euro 2020 Official Trading card collection into convenience stores.
Kent Crisps is overhauling its range with a new pack front featuring Leeds Castle - designed to mark the monument’s 900th anniversary.
Hooper’s is tapping into consumer demand for nostalgia with the launch of its a new advertising activity.
Soft drinks brand Vimto has collaborated with UK confectionery distributor IB Group to launch a new summer sweet: Vimto Remix Sodapops.
Walkers is rolling out its first ever taste guarantee promotion across its ‘better for you’ snacks, to help retailers drive sales and tackle consumer misconceptions about the range.
Badger Beer is going all out with the launch of its largest ever consumer competition.
Mars Petcare UK is aiming to keep consumers and their pets smiling this season with two new on-pack promotions from its Pedigree and Dreamies brands.
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