Latest Alcohol News
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Product News
Staropramen introduces new multipack
The beer brand has also announced the return of its ‘The Prague Expert’ campaign
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Product News
Heineken gets zesty with new Strongbow variant
Strongbow Zest will be available across grocery, wholesale and convenience channels from June
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Product News
Westons debuts Henry Westons Vintage Pear offering
Westons Cider has announced the launch of new Henry Westons Vintage Pear
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Features and analysis
SGF supports retailers with MUP calculator
The tool will help Scottish retailers prepare for the Minimum Unit Pricing (MUP) increase from 50p to 65p
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Product News
Carling partners with the FA Cup for new on-pack promotion
Carling has kicked off a new on-pack promotion and marketing campaign as part of its partnership with the Emirates FA Cup and Adobe Women’s FA Cup
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Product News
Brothers Drinks renews partnership with Glastonbury Festival
Brothers Drinks Co. has signed a new contract to continue its long-standing association as the Official Cider of Glastonbury Festival
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Product News
BrewDog Wingman touches down in impulse channel
BrewDog’s Wingman Session IPA lands in impulse this month following an initial launch into grocery at the end of 2023
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Product News
BrewDog launches Casa Rayos Tequilla
It is handcrafted and made from 100% agave plants in Jalisco, Mexico
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Product News
Knights Cider reports strong annual growth
The cider brand has seen a 54% increase in shoppers year on year
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Product News
Glen’s Vodka kicks off SPFL competition
The spirit brand is offering a modern spin on the classic ‘Spot the Ball’ competition
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Product News
Molson Coors partners with Every Can Counts
It aims to encourage consumers to recycle their empty cans
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Product News
Diageo reveals trio of RTD cocktail innovations
’The Cocktail Collection’ features three brands and mixes- Johnnie Walker Old Fashioned cocktail, Tanqueray Negroni cocktail and Cîroc Cosmopolitan cocktail
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Product News
Niche Cocktails introduces two new flavours
It has added strawberry daiquiri and negroni flavours to its range
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Product News
Crafting relationships: How Kaual Patel of Nisa Torridon created his own lager
Kaual Patel of Nisa Torridon has worked with Brockley Brewery to create his own lager
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Product News
Tito’s Handmade Vodka appoints Spirit Cartel as UK distributor
Craft brand, Tito’s Handmade Vodka, has appointed Spirit Cartel as its exclusive distributor in the UK
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Product News
Birra Moretti launches new lager Sale di Mare
It is now available in multi-packs of 4x330ml (RRP £7) and single 660ml bottles across wholesale and convenience channels
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Product News
Wha Gwan reveals limited edition sparkling wine
The new addition is available to wholesale channels across the UK, at an RRP of £2.99 - £3.99
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Product News
Shanky’s Whip debuts TV ad campaign
Its first TV advertising campaign ‘Worth a Try’ will launch this month
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Product News
Suntory's -196 RTD brand to launch in the UK
Suntory Beverage and Food GB&I is to enter the RTD alcohol market with its Japanese brand -196
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Product News
New look for Jack Daniel’s and Coca-Cola Zero Sugar
Coca-Cola Europacific Partners GB (CCEP) has revealed a refreshed packaging design for Jack Daniel’s and Coca-Cola Zero Sugar