Latest Alcohol News
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Product NewsMinus 196 launches weather-activated Big Freeze campaign
Suntory’s RTD brand Minus 196 is launching The National Big Freeze, a weather-activated campaign that unlocks case offers and promotions for convenience retailers when temperatures reach 23°C, with one store team winning a trip to Finland
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Product NewsStella Artois launches Wimbledon strawberries & cream lager
Stella Artois is celebrating its partnership with Wimbledon 2026 by launching a limited-edition strawberries and cream lager
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Product NewsArchers is puckering up with a new lip gloss gift promotion
Archers has announced a limited lip gloss is to be gifted with each bottle of its drink
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Product NewsCarling looks to support retailers this summer with lucky football pants
Lucky pants, podcasts, store activations and more form Carling’s summer promotion
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Product NewsSmirnoff’s RTD Crush range adds convenience exclusive flavour
Smirnoff to build on last year’s Smirnoff Crush launch with a new flavour for convenience stores
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Product NewsCo-op inspires summer wine drinkers with its first Wine Ambassador
Social media’s The Wine Wally will be appearing on in-store radio and online to guide Co-op shoppers this summer
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Product NewsCrumpton Oaks brings back its Happy Applecore campaign
90s nostalgia is once again the theme of Crumpton Oaks’ ad campaign this year
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Product NewsLyme Bay Winery unveils 2025 wine collection
Lyme Bay Winery has launched its 2025 wine collection, featuring a Sauvignon Blanc, Bacchus Block and an industry-first Shoreline Rosé made from Pinot Noir and Bacchus grapes.
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Product NewsMagners launches 0.0% pint bottle for summer moderation trend
Magners Irish Cider has launched its 0.0% variant in pint bottle format across the on and off-trade, responding to growing consumer demand for alcohol-free options as 23 million GB adults attempt to moderate their drinking
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Product NewsErdinger unveils summer competition with Weber BBQ prizes
Erdinger Weissbier has launched a promotional campaign offering ten chances to win summer prize packages including Weber BBQs, with 200 limited edition footballs also up for grabs in weekly draws
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Product NewsBushmills unveils Black Bush redesign after 20 years
Bushmills Irish Whiskey has revealed a redesigned Black Bush bottle featuring premium packaging with broader shoulders, sharper angles and a transparent neck sleeve exposing the wooden cork closure
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AdvertorialHow to supply the cider spike this summer
Summer presents a clear opportunity for convenience retailers to grow cider sales by stocking the right range of formats and brands. From small packs for festivals to large formats for gatherings, meeting varied consumer needs is key to maximising the seasonal demand.
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NewsEarly May’s cool weather slowed post-Easter growth ahead of potential World Cup uplift
New data from researchers NIQ reveals a mixed picture for stores this spring
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Product NewsBestway kicks off its World Cup 2026 campaign
Bestway Wholesale has unveiled its World Cup 2026 national activation
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Product NewsBirrificio Angelo Poretti launches a 0.5% beer
Carlsberg Britvic is expanding its premium world lager portfolio with a low alcohol variety
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Product NewsDelaunay Vins & Domaines moves into wine-based RTDs
Delaunay Vins & Domaines launches La Belle Angèle Lemon & Basil Spritz RTD
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Product NewsBirrificio Angelo Poretti’s new on-pack promo offers Italian getaways
Cash prizes and holidays are on offer in Birrificio Angelo Poretti’s new on-pack promo
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Product NewsAlcohol free pioneers Nirvana launch a Hazy Grapefruit Lager
Nirvana Brewery is celebrating its 10th anniversary with a fruity lager
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NewsWorld Cup offers significant sales boost for convenience stores
New research has revealed the significant commercial opportunity the World Cup presents for convenience retailers, with 60% of Brits set to follow the tournament and the majority planning to purchase food, drink and alcohol for matches
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Product NewsBrewDog launches summer campaign with year of beer giveaway
BrewDog is launching one of its biggest-ever summer campaigns, with more than 2.8m promotional packs offering customers the chance to win free beer for a year