Latest Alcohol News
-
Product NewsRekorderlig unveils Pineapple-Kiwi to tap into tropical demand
Molson Coors launches Pineapple-Kiwi and introduces its top-selling Strawberry-Lime variant in a 500ml single can format
-
Product NewsCoca-Cola and Jack Daniel’s launch live music promotion
Coca-Cola Europacific Partners has launched its first-ever on-pack promotion across the Jack Daniel’s & Coca-Cola RTD range, giving shoppers the chance to win tickets to live music experiences including performances at Wembley Stadium
-
Product NewsParfetts grows own-label cider range
Parfetts expands its own-label cider range with the launch of Lancer White
-
Product NewsBrooklyn Brewery launches trio of limited-edition craft beers
Brooklyn Brewery unveils three limited-edition craft beers
-
NewsDevon shoplifter who stole £7,600 of alcohol to order is convicted
A Devon shoplifter who stole booze valued at over £7,500 has admitted 18 theft offences
-
Product NewsGlobal Brands launches Asuki and Nottari liqueur ranges
Global Brands has launched two new liqueur brands - Japanese-inspired Asuki and Italian Nottari Sambuca - as it looks to tap into growing demand for Asian flavours and revitalise the sambuca category
-
Product NewsCCEP expands alcohol RTD line-up with Bacardí & Coca-Cola Spiced
The NPD will be supported by an on‑pack promotion
-
Product NewsWKD launches £10m campaign to target new generation
SHS Drinks is investing £10m in a major marketing campaign for WKD’s 30th anniversary, targeting 18 to 24-year-olds with the ‘Got a WKD Side?’ initiative running throughout 2026
-
Product News1664 Bière rolls out on-pack promotion with £2,000 prize bundles
1664 Bière launches an on-pack promotion across all can formats until 31 May
-
Product NewsHard Rock Cocktails ties up with AF Blakemore to expand distribution
Hard Rock Cocktails announces a new partnership with AF Blakemore
-
Product NewsInch's launches premium Reserve cider at 7.4% abv
Heineken-owned Inch’s is launching a premium version of its flagship cider, targeting the fastest-growing segment in the category with a 7.4% abv product arriving in convenience from 15 March.
-
NewsCircana category analysis: Spirits
The latest analysis from Circana examines the breakfast cereals category in convenience in terms of value sales and market share
-
NewsDrinkaware research shows why stores matter for reaching home drinkers
New Drinkaware report shows the changes in where and how people drink alcohol
-
NewsDamm UK joins alcohol industry’s main self-regulator
The Portman Group is to welcome Damm UK as its newest full member
-
Product NewsFour Loko launches new range amid ‘growing demand’ for higher abv options
Four Loko unveils a duo of higher-strength ready-to-drink cocktails as part of its new Remix range
-
Product NewsHendrick’s unveils first permanent gin in nine years
The gin was inspired by Hendrick’s Master Distiller Lesley Gracie’s love for chocolate and flowers
-
Product NewsPeroni launches duo of fruity alcohol-free beers
Peroni expands its Nastro Azzurro 0.0% range with two new fruity variants, Limone di Sicilia and Arancia Rossa
-
Product NewsDiageo recruits over 100 field sales roles
Diageo more than doubles its independent on‑trade and convenience team after recruiting over 100 field sales roles
-
NewsSoft drinks made up 17.5% of total convenience sales in 2025
Soft drinks accounted for 17.5% of UK convenience store sales in 2025, driven largely by growth in energy and sports products
-
Product NewsCarling Black Label returns as standalone lager in the UK
Molson Coors is bringing back Carling Black Label as a separate lager in the UK, reviving a name familiar to UK drinkers until the late 1990s