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To mark its 25th birthday, Funkin Cocktails has unveiled its biggest on-pack promotion yet, offering retailers and consumers the chance to win up to £25,000 of prizes over the summer months.

Running across all retail channels until 31 August, 100,000 of its 700ml ‘Bartender Edition Bottles’ will feature promotional neck tags, while 80,000 ‘Nitro Can Cocktail Mixed Party Packs’ will feature QR codes.

From scanning the QR code to visiting the dedicated website, participants can engage in a playful scratch card mechanic to enter the competition.

One lucky winner will secure a trip for two to Barcelona, whilst the prize pool also includes a Polaroid Now Gen Camera, a mini fridge stacked with the brand’s cocktails and a £100 supermarket voucher.

The pre-mixed alcoholic drink segment has experienced double-digit growth, with Funkin Cocktails Passion Fruit Martini being crowned the nation’s favorite cocktail, selling almost 6 million cans last year alone, according to Nielsen.

Ben Anderson Funkin Cocktail’s marketing director said: “Our award-winning range[1] continues to lead the charge across the off-trade and the launch of our biggest on-pack promotion to date presents another chance for retailers to further their cocktail sales this summer.

“With an already impressive track record, there’s no time like the present! With Bank Holidays, the Euros, and a summer of sunny days ahead, the competition timing couldn’t be better for retailers across all channels to unlock the full potential of cocktail sales.”