Latest Alcohol News – Page 40
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Product NewsBud Light launches Boxheads campaign
Bud Light has announced the new Boxheads brand campaign to celebrate its role as the Official Beer of the England Men’s Team.
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Product NewsHeineken unveils UEFA Euro 2020 limited edition bottles
Official partner of the UEFA Euro 2020 Heineken has launched a limited edition range of bottles.
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Product NewsLambrini launches new RTD four-pack
Lambrini has expanded its ready to drink range with a new four-pack format.
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Product NewsWKD announced as official alcohol partner of Love Island
WKD will be the official alcohol partner of ITV2’s Love Island which will be back on air this summer.
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Product NewsHeineken debuts new sustainable cider brand Inch’s
Heineken has launched a new sustainable cider made from 100% British apples.
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Product NewsTennent’s Lager launches Summer of Football promotion
Tennent’s Lager has launched a new promotion in preparation for the upcoming Summer of Football.
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Products In DepthTen things you need to know about beer & cider
Premiumisation, sustainability and value all have an increasingly important role to play in 2021 when it comes to beer and cider sales.
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Product NewsSpar expands wine range to include bag in a box options
Spar is to add four new wines to its range, including two in the bag in a box format.
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Product NewsSandford Orchards adds four-pack format to Devon Red cider
The four-pack of cans is designed for outdoor drinking occasions.
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Product NewsKopparberg launches flavoured vodka range
The new range is available in Lemon, Passionfruit and Strawberry & Lime variants
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Product NewsLindeman’s debuts campaign focusing on sustainability
Treasury Wine Estates’ Australian wine brand, Lindeman’s has released a new £1m integrated marketing campaign, Step into The Sunshine.
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Product NewsBeefeater ready to drink range launched into convenience channel
Pernod Ricard UK has unveiled a new range of ready-to-drink (RTD) cans for its Beefeater brand.
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Product NewsPinkster unveils new spritz offering
Pinkster has entered the spritz market with the launch of Pinkster Spritz, a lower-abv spirit drink.
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Product NewsFour Loko to hit UK off-trade
US ready to drink brand Four Loko has launched into the UK.
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PodcastLow2No Alcohol - The Untapped Opportunity: The Convenience Mix Podcast
Episode three of The Convenience Mix Podcast sees our experts take a deep dive into the growing low and no alcohol category and examine how far it can grow.
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Product NewsNew look for Blossom Hill range
Treasury Wine Estates is to launch a new pack design for its Blossom Hill portfolio.
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Product NewsBudweiser launches Bud Light Seltzer into off trade
Budweiser Brewing Group UK&I is to launch Bud Light Seltzer, an alcoholic sparkling water with natural fruit flavours.
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Product NewsKopparberg launches Mixed Fruit Tropical Cider
Tropical is the lead flavour within carbonated drinks
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Product NewsConvenience cider sales outperform total off-trade market
The sector’s success was revealed in Weston Cider’s annual report
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Product NewsBacardi adds two Bombay Sapphire RTD cans to the mix
The light and berry cocktails are targeting summer drinking occasions