Latest Alcohol News – Page 37
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Product NewsBoë develops new premium vodka range
The new vodka range includes Pink, Azzura and Dark Fruits variants.
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Product NewsWolf Blass launches new luxury travel on-pack promotion
Wolf Blass has launched a new campaign in partnership with luxury travel deals company Secret Escapes.
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Product NewsBoë Gin adds two new variants to range
Boë Raspberry & Sweet Basil and Boë Bramble are the latest additions to the gin range.
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Product NewsBudweiser to create can with lower carbon footprint
Budweiser Brewing Group has launched a pilot to create a can with the lowest ever carbon footprint for an AB InBev beer can produced in Europe.
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Product NewsLucky Saint launches new can format
The 330ml cans will be available in retail from November.
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Product NewsAperol launches on-the-go Aperol Spritz Kit
The kit includes a 35cl bottle of Aperol and 37.5cl Cinzano Prosecco D.O.C.
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Product NewsBrockmans Gin to launch new miniature format
The new 5cl format will be an exact replica of the stylish 70cl and 50cl containers.
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Product News19 Crimes launches 19th Cork campaign
The 19th Cork campaign offers up prizes to consumers.
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Product NewsPeacock Lychee & Lime launched by KBE Drinks
A portion of the proceeds of sales of Peacock Lychee & Lime will be donated to charity.
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Product NewsGuinness Foreign Extra Stout gets new look
The new look for Guinness Foreign Extra Stout will roll out later this month.
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Product NewsDiageo launches Smirnoff Diamond promotion
Smirnoff is launching a nationwide promotion offering the chance to win a diamond.
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Product NewsGuinness 0.0 to launch in stores
The no-alcohol alternative is to hit stores nearly a year after its launch.
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Product NewsKBE Drinks adds Yeastie Boys craft beer range to portfolio
KBE Drinks has announced a new deal with the Yeastie Boys Brewing Company to become its exclusive UK distributor.
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Product NewsNew Rekorderlig campaign launched by Molson Coors
Molson Coors has launched a new brand campaign for Rekorderlig which includes its first TV advertisement in four years.
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Product NewsWKD grows partnership with Love Island for summer campaign
WKD is growing its relationship with Love Island this summer with a series of TV ads, on-pack executions, and a social media campaign.
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Product NewsWhitley Neill Gin debuts £1m campaign
Whitley Neill Gin has launched a brand new £1m advertising campaign which taps into summer al fresco eating occasions.
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Product NewsBrewDog debuts carbon negative credentials campaign
BrewDog has launched a new campaign focusing on its work as the world’s first carbon negative brewery.
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Product NewsLoah Beer Co. adds lime option to range
Loah Beer Co. has expanded its low alcohol range to include a lime variant.
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Product NewsSpirits in focus
C-Store’s Sarah Britton looks at the latest spirits hoping for scorching sales this summer
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Product NewsPernod Ricard debuts Jameson Orange into the convenience channel
Jameson Orange will be available in Booker and Costco from mid-August.


















