Independent brewery Vocation is celebrating seven years of its flagship beer Life & Death with three new brews.
Life & Death Session Edition (3.5% abv) contains Vocation’s Classic IPA hopped with Citra and Mosaic, brewed to a more sessionable abv; Life & Death Hazy Edition (6.5% abv), uses the original recipe and is billed as a rounded, softer Life & Death, brewed with flaked wheat, jumbo oats, and more Citra hops for a juicy aroma, fleshy tropical and stone fruits flavour, and a silky finish while Life & Death Gold Edition (7.4% abv), consists of Vocation’s Classic IPA hopped with Citra and Mosaic, brewed with even more malts to produce an amped-up abv, more body and an even punchier resinous finish.
The three new brews are available now via Vocation’s online shop at www.vocationbrewery.com in 440ml cans. The beers will also be available through independent retailers, in the on-trade in both keg and cask formats, and to Vocation’s export business.
The new beer launches have been supported by The Festival of Life & Death, an online marketing campaign running for seven days, to celebrate the 7th birthday of Life & Death. The Festival featured daily webshop promotions and a huge Life & Death Birthday Giveaway.