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Treasury Wine Estate’s Squealing Pig brand will be hitting the road this August to celebrate and show support for the LGBTQIA+ community, heading to Brighton & Hove Pride as the event’s official wine sponsor, before travelling north to Leeds Pride where the Squealing Pig van will be offering samples.

As the official wine sponsor of the 30th anniversary Brighton & Hove Pride on 5-7 August, 30 Treasury Wine Estate’s colleagues will be walking in the Community Parade, bringing with them a six-metre pride pig blimp. Throughout the three-day festival, Squealing Pig will be pouring four wines from the range to the Brighton LGBTQIA+ community and its allies; Squealing Pig Italian Pinot Grigio Rosé, New Zealand Sauvignon Blanc, Australian Chardonnay and Italian Primitivo served in 750ml branded carafes or by the glass. Squealing Pig will be the only wines on offer in Brighton Pride bars, with the brand having full exclusivity at the event.

On 7 August, Squealing Pig will head to Leeds Pride as one of the events key sponsors, and bringing with them the Squealing Pig van to serve samples of its Italian Pinot Grigio Rosé, Australian Chardonnay and Italian Primitivo, donating 25% of stock to Leeds Pride to support them in the great work they do in the community.

Squealing Pig’s sponsorship of Brighton & Hove and Leeds Pride will be supported with social content, PR & digital, consumer contests and in-store activity in both cities.

Ben Blake, head of marketing EMEA at Treasury Wine Estates, said: “It is a great privilege to support and celebrate with the LBTQIA+ community at these two iconic UK pride events. Since the UK launch of Squealing Pig, we have been dedicated to working with inspiring people and communities to advocate causes the team are truly passionate about. Both Brighton & Hove Pride and Leeds Pride are such important events, and we’re thrilled to be part of the festivities. I hope attendees have an excellent time and enjoy the great Squealing Pig wines on show!”

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