Latest Alcohol News – Page 36
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Product NewsOld Mout launches new campaign to support WWF
This is the fourth year of the partnership between Old Mout and WWF
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Products In DepthEight things you need to know about spirits, RTDs and hard seltzers
With the on-trade open once again and the economic hangover of Covid squeezing household budgets tight, how is the market changing?
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Promotional FeatureCapitalise on cocktails to increase sales this summer
With the cocktails category booming, Funkin Cocktails’ marketing director Ben Anderson looks at its success and shows how c-store retailers can use this momentum to boost their sales over the summer months.
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Product NewsDead Man’s Fingers gets hands on RTD market
The rum brand has launched three RTD optionss
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Product NewsWolf Blass launches House of the Dragon Fire & Blood Cabernet Shiraz
The new wine celebrate Games of Thrones prequel, House of the Dragon
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Product NewsIsla Negra revamps bottles to be more environmentally friendly
Isla Negra has launched a redesign which incorporates a substantial reduction in bottle weight
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Product NewsBlossom Hill and Laura Whitmore celebrate the brand’s 30th birthday
The campaign aims to quash the pressures around reaching the life milestone
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Product NewsSmirnoff adds Berry Burst to flavoured vodka range
Berry Burst will be available across the off-trade and on-trade from September 2022
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Features and analysisProduct Showcase: Spirits for Father's Day
We take a look at some of the latest spirit launches that may catch consumers’ imagination in the run up to Father’s Day
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Product NewsAbsolut Passionfruit Martini available in RTD format
Absolut has launched its Passionfruit Martini in a “bar quality” ready-to-drink (RTD) format
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Product NewsBroadland Drinks adds Twistea RTD range
Twistea cold tea brew is available in four variants
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Product NewsSharp’s unveils Doom Bar summer promotion
The Doom Bar promotion offers consumers the chance to win a campervan holiday
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Product NewsHooch adds orange variant to RTD range
The new variant aims to appeal to Hooch’s original 90s consumer base
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Promotional VideoHow to refresh your spritz sales
In this video, Crispin Stephens, consumer marking director from Campari Group UK and Arfan Hussain, director of LA Foods reveal the next big hit from Aperol
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Product NewsMolson Coors chills out with new dynamic packaging
The new packaging uses thermochromic ink, which turns the mountain peaks on all Coors bottles and cans blue when it is cold enough to drink
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Product NewsZero alcohol sparkling wine Bolle hits UK
The drink claims to offer a sophisticated taste, while remaining low in calories
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Product NewsBuzzBallz RTD cocktails bounce onto the convenience scene
The brand claims to be America’s biggest selling single-serve premixed cocktails
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Product NewsZymurgorium Group launches Cane Toad Rum premium range
There are three variants in the new premium rum range
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Product News19 Crimes adds Revolutionary Rosé to 1.5l bag in box format
Treasury Wine Estates is to add 19 Crimes Revolutionary Rosé in a 1.5l bag in box format.
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Product NewsCobra Beer launches new food-matching campaign
Cobra Beer has launched a new campaign focusing on dishes that it is a perfect accompaniment to