Latest Alcohol News – Page 38
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Product NewsBrothers Cider returns to festivals
The fruit cider brand is set to reach 1.3million consumers this summer
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Product NewsMermaid Gin launches RTD format
Mermaid Gin has launched its first-ever RTD – a blend of its signature award-winning gin paired with Indian light tonic.
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Product NewsCarling launches golden ticket giveaway for football fans
Twenty golden tickets are up for grabs in the new Carling promotion.
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Product NewsEcho Falls to roll out new look for Fruit Fusions 5.5% and 9.0% ranges
The new look is designed to enable customers to better differentiate between the two ranges.
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Product NewsJJ Whitley Vodka £3.5m campaign launched
JJ Whitley Vodka has announced the launch of its first ever ATL campaign.
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Product NewsNew 'Funshine' campaign launched for Malibu
Pernod Ricard has launched a new global media campaign for Malibu.
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Product NewsVote for The Retailers’ Favourite Product Launch
Have your say on the top product launch of the past year by voting in The Retailers’ Favourite Product Launch.
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Product NewsEcho Falls pamper promotion unveiled by Accolade Wines
Accolade Wines’ Echo Falls brand has unveiled a new ‘Luxury Pamper Night In’ promotion.
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Features and analysisHow I grew my sales and customer base with an online tasting
Day-Today retailer Mandi Duncan tells C-Store’s Sarah Britton about the success of her first virtual whisky event
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Features and analysisC-stores win Euro 2020 with record-breaking sales
England may have lost, but convenience stores who supported the tournament have been victorious.
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Product NewsTreasury Wine Estates launches 19 Crimes hard seltzer
Treasury Wine Estates’ 19 Crimes brand has entered the hard seltzer category.
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Product NewsSmokehead Whisky reveals first Single Malt premix in a can
The RTD will be available in two flavours.
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Features and analysisRetailers ready to score ahead of England-Germany game
Retailers prepare for the crucial Euro 2020 game against Germany.
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Product NewsSmirnoff Raspberry Crush launched in the UK
Smirnoff Raspberry Crush will be available from 12 July.
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Product NewsTen Locks adds American whiskey range to portfolio
Ten Locks has entered the American whiskey sector via its latest partner, Redwood Empire Whiskey.
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Products In DepthNine things you need to know about Spirits, RTDs and Seltzers
Brits’ love of cocktails is shaking things up for spirits and RTDs.
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Product NewsCBA Gin Co launches two new variants
The brand is launching Marrakech Gin and California Gin variants.
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Promotional FeatureRTD gins must cater to staycation demand
With many consumers attending socially-distanced picnics and garden parties instead of pubs and bars, the convenience of the format gave the category a boost during the pandemic.
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Product NewsAsahi UK launches Viper Hard Seltzer
Viper Hard Seltzer (4% ABV) is available in Lime and Cranberry variants.
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Features and analysisRetailers kick off Euro 2020 in style
Creative c-stores hit the back of the net with football-themed TikToks, deals and in-store theatre.