Canned cocktail brand Moth has invested a quarter of a million pounds in its biggest ever campaign this summer to boost its presence in the convenience sector.
A series of adverts - aimed to reach 500 postcodes in key UK cities - will feature three of the brand’s bestselling canned cocktails – Margarita, Passionfruit Martini and Mojito.
From today until 29 June, adverts will go live in Manchester, Glasgow, Bristol and London, including a takeover of Clapham Common tube station.
The second stage of adverts will go live on 28 July to 24 August across Edinburgh, Glasgow, Bristol and Brighton and will align with Moth’s activations happening at Edinburgh Fringe, Forwards Festival and Brighton Pride.
The campaign will also unveil the brand’s new product tagline “Cocktails in a little black can” - a celebration of the brand’s “premium quality cocktails in the distinctive packaging that everyone knows and loves”, it said.
Moth said it continues to see success within the on-the-go occasion and over the past year has seen 55% growth within the convenience channel.
“This summer, we wanted to do something big, beautiful and more confident than ever. Our summer campaign captures the essence of MOTH that we hear about from our drinkers every day – that our cocktails level up every occasion,” said Sam Hunt, Moth’s co-founder.
“In this iteration, our cocktails take drinkers to a summer of dreams — while the national reach of the campaign signposts our deep distribution across the UK, making it even easier for consumers to bring MOTH into their summer plans.”
The brand now has a range of 10 lines – Passionfruit Martini, Spicy Margarita, Margarita, Mojito, Espresso Martini, Negroni, Piña Colada, Old Fashioned, Cosmopolitan and Paloma.
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