Erdinger Weissbier has launched a summer on-pack promotion ‘Your Bavarian Taste of Summer’ across its 500ml bottles.
Until 30 June, the beer brand is giving away 10 prize bundles which include a Weber BBQ, grill cover, table, chairs, parasol and more.
In addition, 1000 limited edition glasses will be distributed through weekly giveaways.
Shoppers can scan a QR code found on the promotional neck collars of the brand’s 500ml bottles and enter the unique code also found on the bottle to enter.
Peter Gowans, UK manager at Erdinger, said “Sitting outside with family and friends enjoying freshly grilled food off the BBQ and a refreshing Erdinger Weissbier is a staple of a Bavarian summer, so it is a natural step for us to bring a similar delicious combination to the UK by rewarding shoppers with the Weber prize bundles so that they can also enjoy this experience at home.
“Erdinger promotions regularly achieve exceptional redemption rates of over 5% and initial indications are that the ‘Your Taste of Bavarian Summer’ campaign will be every bit as successful in driving additional sales across the off-trade.”
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