Four Loko has added a new flavour.
Hawaii (RRP: £3.49/440ml) is the tenth flavour to join the brand’s line-up of vodka-based RTDs.
It offers a “fresh and punchy tropical fusion of pineapple and raspberry” combined with an 8.4% ABV vodka-based and caffeine-free recipe.
The new variant will feature in upcoming music, festival and trade activations throughout the summer including Barcode Festival 2025 in July.
The striking pink, yellow and purple can complements the brand’s Taste Paradise summer campaign and has been designed to “deliver high on-shelf visibility to help maximise sales and attract shoppers to the fixture”, said Four Loko.
“This is a flavour that’s unapologetically bold and made for big summer moments,” said Clark McIlroy, managing director at UK distributor Red Star Brands.
“With its perfectly balanced tropical twist and punchy finish, Hawaii brings something fresh to the market while staying true to our fans who want flavour-forward, bar-strength drinks in a single serve.”
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