Pernod Richard has backed its tequila brand Altos with a six-figure campaign.
This June and July the brand is re-launching its global ‘Alan’ campaign into the UK to continue driving brand awareness and association with key tequila serves: the Margarita and Paloma.
The campaign will be live across social, digital, on demand and OOH including London Underground, fly postering around the city, roadside digital 6 sheets and a high impact display in Dalston.
The brand has been championing making bar-quality margaritas at home through its recently expanded ready-to-serve range that now includes both Altos Lime Margarita and Altos Strawberry Margarita.
“We’ve identified Agave as one of the areas within our portfolio where we can drive future scale and we’re putting our money where our mouth is this summer by launching our most exciting media campaign for Altos to date, with bold and witty creative alongside messaging that cuts through and will be hard to miss,” said Josh McCarthy, brand director for Pernod Ricard UK.
“Following our first outing with Alan and this campaign last year, we’ve taken on board everything that was a huge success and scaled up with the added element of out of home. We have been laser focused on our hero cocktail the Margarita and it’s been working really well for us, so we’re ready to build the hype as much as possible through the summer months and strengthen our position as the UK’s number one tequila for Margaritas, one of the UK’s Top 10 cocktails.”
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