Jameson has teamed up with football fashion creative Lover’s F.C and inclusive football community organisation The Goalposts League to launch a suite of kits to celebrate the Women’s Euros 2025.
The collection was inspired by the theme ‘what is’, ‘what was’ and ‘what could have been’, said the Pernod Richard-owned brand.
Although Jameson’s go-to national team of Ireland won’t be playing in any international tournaments this summer, the first shirt in the new collection is a fusion of 2000s nostalgia featuring a Jameson green-based and orange perimeter template, with subtle Celtic designs throughout.
Next up is a homage to the German Women’s Euros winning team of 2005, who wore one of the first specifically designed female-fitting football shirts.
Rounding out the collection is a nod to the England teams featuring a classic floral rose watermark imbued on a white backdrop with the iconic St George’s Cross on each shoulder.
The photoshoot for the collection took place in Blackpool, one of the host cities for the Women’s Euros in 2005.
‘It’s been amazing to be a part of the Goalposts League. It’s given me a real sense of belonging and community…It’s not always easy to find space in football that isn’t dominated by men. It’s made me feel like I have a place in the sport, supported and surrounded by a community of like-minded people who celebrate and uphold each other. I was delighted to be asked to feature in this collaboration with Jameson and Lovers FC, to celebrate what should be another momentous summer of women’s football,” said Jazmyn Tyne, member of Goalposts League and star player at Sonder FC.
“Jameson has fully embedded itself within the world of football, from its long-standing partnership with the English Football League, to its past campaigns supporting grassroots women’s football with both The Goalposts League and Lovers F.C,” said Julia Massies, managing director for Pernod Ricard UK.
“Everything we do is reflective of what the sport ultimately represents, community. It was a pleasure to collaborate once again and shine a light on the talent within female sport.”
The collection will be available for sale from Jameson’s exclusive merch website from the 20 June.
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