Hooch is celebrating its 30th anniversary with a limited-edition re-release of its iconic 1995 can.
Based off the original design that first hit shelves three decades ago, the 30th anniversary can is a vibrant nod to Hooch’s rebellious roots and its place in pop culture history.
The limited-edition celebratory can will be available through all retailer channels and major multiples that currently stock the 440ml lemon Hooch can, as well as Good Time In with an RRP of £38 for a 24-pack.
Aligning perfectly with the Oasis reunion tour this summer, Hooch will also be releasing a limited edition 500ml PET bottle in the original ’95 design that will be available across numerous events happening this year.
As 90s nostalgia continues to resonate with a new generation of fans, Hooch is riding the retro wave with a £1.8m investment in nationwide campaigns and multi-media marketing. The visual rollout includes taxi wraps, street flyposting, and towering billboards emblazoned with the can, bringing a fresh dose of throwback to cities across the UK. Hooch is also planning to unveil a striking mural in Manchester’s Northern Quarter, in a vibrant tribute to the city that helped shape the brand’s legacy.
To help retail partners join the party, Hooch is unleashing in-store marketing materials across convenience, cash & carry, and grocer sectors. Meanwhile, the brand’s digital strategy is set to amplify the campaign with online advertising, dynamic multi-platform social content, and collaborations with familiar faces to also turn-up the celebrations to max volume.
Brand manager for Hooch, Jacob Barrett, says: “Three decades on, Hooch remains a cultural icon, continuing to shake up the drinks scene with bold flavours and a signature tongue-in-cheek style that it is known and loved for.
“Bringing back the original ’95 can and creating this celebratory campaign is our way of saying thank you to the fans who’ve been with us on this wild ride, both to long-time loyalists and a whole new generation discovering the brand. This is not just a nostalgic nod, it’s a celebration of 30 years of citrus-fuelled fun. Cheers to the next round.”
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