Latest Alcohol News – Page 12
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Product NewsAccolade Wines unveils new retailer support platform
The platform provides exclusive category insights, optimised store planograms and POS materials
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Product NewsAbsolut Vodka & Sprite innovates with new watermelon flavour
The launch will be supported with a summer marketing campaign through social media, OOH advertising and influencer partnerships
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Product NewsCarlsberg Britvic's 1664 Bière 0.0% hits off-trade
The launch will be backed by a ’multimillion-pound’ campaign from April
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Product NewsLemon Lager added to Lucky Saint alcohol-free range
The NPD combines the brand’s original Superior Unfiltered Lager with ‘a squeeze of lemon juice’
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Product NewsLucky Saint joins the Portman Group as its first alcohol alternative member
The Group is welcoming Lucky Saint as an associate member - the first alcohol alternative company in its history
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Features and analysisScottish Anti-Illicit Trade Group relaunches to combat counterfeit crime
The Scottish Anti-Illicit Trade Group has relaunched this month, with the aim of combating counterfeiting in Scotland
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Product NewsAperol adds RTD spritz to portfolio
Aperol’s ‘convenient’ tipple was designed for ‘ease of serve and consistency’
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Product NewsCîroc launches limited edition Strawberry Limonade
It marks the brand’s first coloured liquid
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Product NewsWray & Nephew lowers its ABV in convenience exclusive NPD
Renowned for its 63% ABV Overproof white rum, it has launched a limited edition variant bottled at 43% ABV
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Product NewsCarling brings back Emirates FA Cup on-pack promotion
In past years, the beer brand’s on-pack promotions have helped drive sales for retailers, said owner Molson Coors
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Product NewsCamo Mango added to Four Loko RTD range
The new mango variant will be available later this month
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Product NewsNew cherry variant of Jack Daniel’s & Coca-Cola launched
It is the first flavour innovation in the Jack Daniel’s & Coca-Cola RTD lineup
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Product NewsCîroc taps into tropical flavour trend with new RTD
The brand has also announced the comeback of Cîroc Coconut flavoured vodka
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Product NewsVK launches Lemon & Lime flavour inspired by consumer demand
The new “crystal-clear” drink was a standout fan favourtie from the brand’s We Are Flavour campaign
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Product NewsSouthern Comfort teams with rapper Aitch for limited-edition Northern Comfort
It will launch across national grocery multiples and convenience stores from this month
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Product NewsHeineken adds alcohol-free and hazy ciders to Inch’s range
The launches will be supported with a nationwide ATL campaign
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Product NewsMagnum Tonic Wine introduces unified label design for UK and Jamaica
The two different labels were “causing confusion among consumers,” said Mandeep Singh of Singh’s Premier
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Features and analysisHeineken relaunches the Star Retailer scheme for excellence in beer and cider retailing
Heineken UK is revamping its acclaimed loyalty programme, Star Retailer, for convenience
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Product NewsPeroni switches to new ‘stubby’ can
The brand has also undergone a couple of new changes in its appearance