Staropramen has launched a £6 PMP for its 4x440ml multipack.
The new PMPs have rolled out exclusively into c-stores, with cans encased in a recyclable cardboard sleeve.
As part of the brand’s new multi-pack packaging, scannable QR codes appear on both the can and sleeve, directing consumers to exclusive Staropramen content.
It follows the introduction of Staropramen 10x440ml can ‘Fridge Packs’ in March, alongside plain 4x440ml multipacks in April last year.
“The world beer category continues to grow, as does consumer demand for multipack formats. 4x440ml packs now represent 22% of total category sales, as consumers look to enjoy world beer during social occasions at home – particularly as the warmer months approach,” said Jake Johnstone, marketing controller for Staropramen.
“Shoppers perceive PMPs as offering better value which in turn helps to drive sales for convenience retailers. It also offers a point of difference that shoppers can’t get in larger stores.
“The launch of Staropramen’s 4x440ml price-marked multipacks is perfectly timed to help convenience retailers capitalise on all these trends during the crucial summer months.”
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