Red Bull will be kicking off 2013 with a range of flavour extensions, a first for the brand in the UK. Red Bull Special Editions will be available in red (cranberry), silver (lime) and blue (blueberry). The launch is set for the first quarter of 2013 and the company hopes that the special editions will help drive the sports and energy category by addressing the barrier of taste. Pricing will be in line with original Red Bull 250ml.
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