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All Promotional Feature articles – Page 3
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Promotional FeatureBig spirits brands and what they can do for c-stores all year round
While there is plenty of NPD still ongoing in the UK spirits market, in times of financial stress, consumers tend to revert to brands they know and trust. Here, Diageo explains why major spirits brands are the best option for c-stores looking to maximise sales.
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Promotional FeatureWhy are energy drinks big business for convenience stores?
Energy drinks are now worth more than £922m and continue to go from strength-to-strength. Here, Pippa Foster, associate director of commercial development at Coca-Cola Europacific Partners (CCEP), explains what trends are driving the category’s growth and how independent retailers can tap into this opportunity.
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Promotional FeatureWhy premium ice cream can get your tills ringing this summer
Summer is the time to tempt shoppers with your ice cream offering, but with ever-changing demands, what are the biggest opportunities this year and how can you win with shoppers in this category? Ferrero UK explains how premium options and innovation can help draw shoppers in.
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Promotional FeatureHow Bestway is supporting its Best-one retailers
When similar brands are housed within the same portfolio, it can be a challenge to market them both with sufficient differentiation. But Bestway is doing just that with its Costcutter and Best-one convenience stories. Here’s how.
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Promotional FeatureHow Costcutter has mastered high-performance marketing to drive sales
How do you build a brand that really speaks to your customers? At Costcutter, it’s all about using data to give the audience the right messaging at the right time. Find out how the convenience store brand is going from strength to strength.
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Promotional FeatureHow to boost your back to school sales
With the new school year just around the corner, consumers are looking for new healthier snacks to fill lunchboxes. Find out how one brand is cornering the market in cheese snacks and what opportunities can boost your sales.
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Promotional FeatureCould this be the time to become a Bargain Booze franchisee?
In financially tough times, consumers are reaching for brands they trust to offer value - which means major opportunities for those taking on franchises.
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Promotional FeatureWhy the importance of cider innovation is overstated
With cider a popular category in the convenience channel, Westons Cider’s off-trade category manager, Emily Jenkins gives her view on how retailers can optimise sales – and why this means not getting distracted by innovation.
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Promotional FeatureUnlocking margin potential: aligning mission and mix for retail success
Customer preferences are constantly evolving, making it crucial to adjust the store mix accordingly. Find out how one convenience store retailer has used a combination of strategies to achieve remarkable success.
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Promotional FeatureHealthier profits, with healthier snacking
With more shoppers seeking healthier snacks, how can retailers support consumers? Find out some top tips from Grenade on how to boost your sales.
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Promotional FeatureConfectionery chocolate: providing versatile purchase opportunities
The versatile chocolate confectionery category covers many different shopping missions – self consumption, sharing and gifting to name a few. Here, Mondelēz International illustrates how independent and symbol retailers can maximise the opportunity in-store.
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Promotional FeatureHow bricks-and-mortar transformations continue to boost loyalty and margins
With a number of its retailers moving across to the definitive Spar Market format, the result is a compelling offer that has its roots in local understanding, says UK retail director Ian Taylor.
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Promotional FeatureSunny takes a chilled approach to expansion
Find out how one Nottinghamshire local store owner revamped his offer and revenue, with the help of Nisa.
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Promotional FeatureHow to maximise your nicotine pouch sales this year
With nicotine alternatives such as smoke-free nicotine pouches growing in popularity, it’s important for retailers to understand the product so that they can communicate information to their customers and maximise their sales. Here, JTI gives the lowdown on the category.
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Promotional FeatureWater: a natural solution for health & wellbeing
With health & wellbeing still strongly in consumer focus, the water category is thriving, and Aqua Carpatica has formats to meet all occasions.
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Promotional FeatureThe benefits of collaboration between retailers and suppliers
Convenience retail in 2023 is a fast-moving, innovative and high-pressured industry, but there may be a valuable tool to help retailers face the challenges in the year ahead.
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Promotional FeatureHow innovation could sweeten your confectionery sales
With retailers facing increasing pressures, now is the time to prioritise new products with high rates of sale and offering healthy cash margins.
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Promotional FeatureThe retail tech to invest in to make your store run better
Investment in retail technology and specifically electronic point-of-sale (EPoS) software systems and self-checkouts will continue to be a trend well into 2023.
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Promotional FeatureBecome an essential hub for the local community
Ever thought about running a Post Office and the commercial opportunities it could bring? Martin Roberts, Post Office Group chief retail officer, explains how the process is now easier than ever.
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Promotional FeatureWays to make stores greener in 2023
With increasing pressure on retailers to be more accountable when it comes to their environmental activity, JTI UK sustainability director Ruth Forbes looks at the challenges facing them and suggests a raft of potential solutions to help.