KP Snacks has announced the expansion of its pricemarked packs (PMP) range with the launch of McCoy’s Salted in a £1.35 PMP, available in stores from 26 January 2026.
The new pack completes McCoy’s PMP flavour line-up and responds directly to consumer demand, with salted representing the number one flavour partition in crisps, snacks and nuts (CSN).
The launch capitalises on the strength of the McCoy’s PMP portfolio, one of the top three CSN brands in PMP, with the range growing at 11.1%.
The new McCoy’s Salted PMP continues to support growth by introducing a popular flavour alongside established favourites such as Flame Grilled Steak, Salt & Malt Vinegar and Thai Sweet Chicken, thereby appealing to even more shoppers.
By introducing the Salted variety in a PMP, KP says the brand is “tapping into the rising demand for this format, with PMPs representing 71% of all Bagged Snack sales in Independent stores.”
Stuart Graham, head of C&I and value channel at KP Snacks, said: “We’re excited to launch McCoy’s Salted £1.35 PMP, expanding our PMP range which continues to show strong growth and holds a massive 37% share of the segment.
“By tapping into both the popularity of PMP formats and the continued demand for classic, core flavours, with Salted still the number one flavour partition in the category, the new launch is well-positioned to help retailers maximise their bagged snacks sales.”
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