Biscuit brand Oreo is to launch a collaboration with the seasonal icon, Creme Egg, for its 2026 Easter celebrations.
It features the familiar flavour of Creme Egg in an additional layer of filling for the “ultimate Easter-themed snack.”
The seasonal Oreo Creme Egg aims to drive category growth by maximising the Easter snacking occasion, carving out a niche space within biscuits. The treat is designed to be shared by consumers with family and friends.
Nikita Yadav, brand manager for seasonal biscuits and Oreo at supplier Mondelēz International, said: “The introduction of Oreo Creme Egg is the perfect pairing of two iconic brands to create a new snacking occasion at Easter.
“This gives the consumers a new way to enjoy the flavours of Creme Egg alongside Oreo. This limited edition biscuit is set to drive excitement in the biscuit category, adding basket spend as family and friends come together to celebrate Easter.”
Oreo Creme Egg will be available after Christmas in grocery and convenience channels and is available until Easter 2026.
The launch is being supported with in-store activations and a playful above-the-line campaign set to appear across OOH, radio and organic social media.
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