Birds Eye
Promotional FeatureHow the frozen aisle can help boost your sales in 2024
Offering value to shoppers and spearheading the ‘fakeaway’ trend, the frozen category is continuing to grow. Find out why convenience retailers should look to their frozen aisle to drive sales in 2024.
Promotional FeatureHow frozen can help you win Christmas dinner
With the festive season approaching, consumers will be looking to maximise the time they spend with family and friends, and the convenience and ease offered by the frozen category can free up their time even more, says Birds Eye.