All Promotional Feature articles
View all stories of the same content type.
-
Promotional FeatureUnlocking the price-marked pack (PMP) opportunity
PMPs have the power to showcase value and increase sales among budget-savvy shoppers. Here’s how to make them work at your store.
-
Promotional FeatureGet a retail refresh to stay ahead
As fascias step up with refreshed offers, retailers now have the chance to supercharge their c-stores.
-
Promotional FeatureThe smart choice for retailers
With a focus on delivering footfall, loyalty and spend per visit, the right fascia empowers independent retailers to remain flexible in an increasingly competitive landscape.
-
Promotional FeatureBoost your beer sales for Christmas and New Year
Winter holidays are the time to celebrate booming beer sales. But how do you make sure you’re maximising space in the chiller while also enticing shoppers to trade up for their big bash? Here’s how prioritising premium can boost sales.
-
Promotional FeatureMake your c-store part-and-parcel of the community
Modern c-store shoppers want a community hub on their doorstep which does much more than sell fresh milk and bread. But while parcel lockers can boost footfall – choosing the right solution is essential for delivering success.
-
Promotional FeatureLearn how to move fast and seize new c-store opportunities
Customers are changing fast – which means c-stores can’t stay the same. Discover how intelligent innovation can win new opportunities and unlock growth in a demanding market.
-
Promotional FeatureHow fresh insights can help your store stay customer-relevant
Customers want more than convenience – learn how to boost sales with forward-thinking strategies that match a fast-evolving impulse market.
-
Promotional FeatureFuture-proof your c-store through flex, value and innovation
C-stores need to offer speed, choice and a seamless experience today to retain the shoppers of tomorrow. Here’s how you can make it happen in-store.
-
Promotional FeatureFrozen pizza finds its sweet spot
As shoppers warm up to the frozen aisle, pizzas remain an attractive option as they cover a wide range of bases from big night in sharing to the ‘meal for tonight’ solutions. Find out how to optimise your frozen pizza performance in-store.
-
Promotional FeatureHow indulgent dairy drinks are driving sales for convenience retailers
With shoppers seeking affordable treats despite the cost-of-living crisis, FrieslandCampina highlights how indulgent dairy drinks are creating a £136m growth opportunity and how retailers can maximise sales with the right range and merchandising.
-
Promotional FeatureHow flavour innovation boosts cola sales in stores
With a growing shopper thirst for innovation in cola, Pepsi Max highlights the key opportunities for retailers, from bold tastes, to sugar-free choices and memorable campaigns.
-
Promotional FeatureThe savoury snack strategy to supercharge seasonal sales
With savoury snacks popular in the months leading up to Christmas, convenience stores could potentially unlock an extra £17.8k in sales. Here’s some pointers to how this can be achieved.
-
Promotional FeatureDrive sales and profits in beer’s fastest-growing segment
Retailers are still not making the most of the opportunity in no- and low-alcohol beer. Here’s how to jump on this burgeoning trend by using these insightful tips from Asahi UK.
-
Promotional FeatureHow to boost sales in the booming personal care sector
Monique Rossi, general manager for deodorants at Unilever UKI reveals how retailers can maximise personal care sales in the months ahead, and explains the rationale behind the company’s latest deo launch.
-
Promotional FeatureHow to increase basket spend by maximising frozen produce
Renewed consumer appreciation of frozen products is providing an opportunity for retailers to capitalise on the category. Fieldfare, whose proposition offers shoppers the opportunity to pick their own loose frozen products, shows how retailers can unlock the full potential of their freezer aisle.
-
Promotional FeatureCrack open cider sales and tap into every occasion
From festivals and barbecues to impulse buys and planned gatherings, the right cider strategy can drive footfall, boost basket spend and keep your store front-of-mind for thirsty shoppers.
-
Promotional FeatureWhy now is the time to invest in the alcohol ready-to-drink category
The burgeoning alcohol ready-to-drink category offers consumers convenience and exciting brand pairings, inspiring purchase. So how can c-store retailers capture spend in this fast-growing market?
-
Promotional FeatureHow to power up sales growth in snacking
As a popular category, snacking benefits from capitalising on impulse purchase and trading cleverly on price-marked packs. Here, KP Snacks illustrates the top tips to maximise sales growth in crisps, snacks, nuts and popcorn.
-
Promotional FeatureHow to drive retail growth in beer, wine & spirits
To maximise growth in the beer, wine & spirits category, c-store retailers need to access every means of support at their disposal, so don’t miss out on the clear opportunities.
-
Promotional FeatureBrewing success: why c-stores cannot ignore the UK’s growing coffee craze
Is coffee replacing tea as the nation’s prime hot beverage? JDE Peet’s argues that its versatility and popularity make it one of the hardest beverages to go without – and how c-stores should capitalise.