Present in the UK since 1966, Ferrero is a leading family-owned global company and is the third-largest player in the global sweet packaged foods market. Its unique and iconic brands are well-loved throughout the UK and include Kinder, tic tac, Ferrero Rocher, Thorntons, Nutella B-Ready and Nutella. The success of each brand is based on quality products which are carefully crafted and supported with significant investment, to deliver great tastes for customers and strong profits for retailers.
- Promotional Feature
Within biscuits, like many other categories, consumers are consistently drawn to brands they know and trust. Find out how to boost your biscuit sales through different approaches to merchandising the category and maximising the opportunity afforded by NPD.