
Ferrero
Ferrero began its journey as a pastry shop in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with much loved brands sold in more than 170 countries.
The Ferrero Group brings joy to people around the world with much-loved products including Nutella®, Kinder®, Tic Tac®, and Ferrero Rocher®.
About 47,000 employees are passionate about helping people celebrate life's special moments. The Ferrero Group’s family culture, now in its third generation, is based on dedication to quality and excellence, heritage and a commitment to the planet and communities in which we operate.
For more information, please visit www.ferrero.com/uk/en.
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How retailers can elevate grab-and-go impulse confectionery sales
Impulse sales are crucial to the confectionery sector in convenience. Here, Ferrero shows how it’s worked with two retailers to boost the grab-and-go opportunity to help them drive spend.
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Hitting the sweet spot for year-round confectionery success
With appeal across families, confectionery is a category that should generate year-round success for retailers. Discover key tips to bring in new consumers to the category in your store and retain the loyalty of existing shoppers.
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Why premium ice cream can get your tills ringing this summer
Summer is the time to tempt shoppers with your ice cream offering, but with ever-changing demands, what are the biggest opportunities this year and how can you win with shoppers in this category? Ferrero UK explains how premium options and innovation can help draw shoppers in.
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How to merchandise biscuits to boost your sales
Within biscuits, like many other categories, consumers are consistently drawn to brands they know and trust. Find out how to boost your biscuit sales through different approaches to merchandising the category and maximising the opportunity afforded by NPD.
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Win Your Perfect Christmas with Ferrero
This Christmas, Ferrero is giving one retailer the chance to win a store makeover worth £4,000, including bespoke category advice and a community event.