SBF GB&I summer promo

Suntory Beverage & Food GB&I (SBF GB&I) has launched a new text-to-win promotion across its leading soft drinks brands.

Marking the first time Lucozade Energy, Lucozade Sport and Ribena have come together for a consumer promotion, this in-store summer activation will run for six weeks and offers consumers the chance to win a host of prizes.

The multi-brand promotion will be communicated in store via point of sale materials including display units and posters to capture shoppers’ attention in store. Prizes include camping trips, BBQ experiences and bike rides.

As well as these prizes, SBF GB&I is giving one lucky retailer the chance to win a summer’s worth of soft drink stock across their three leading brands, to mark the start of the consumer promotion. To enter, retailers should simply send their name, store name, address and contact number to

“This summer we’re making sure no-one misses out while enjoying their holidays at home,” said SBF GB&I’s sales director Alpesh Mistry. “It’s the first time we’ve brought our biggest brands together in this way and we can’t wait to see how the total brand power helps retailers to leverage excellent seasonal sales.

“The lifting of lockdown and the launch of new drink formats has seen our sales fizzing over; in fact we’ve increased production by 45%! What’s more, we know that 80% of regions in the UK saw soft drinks sales uplifts in 2020, and with the rise in people enjoying holidays at home this seasonal spike is set to be even bigger this year. Well-chilled impulse soft drinks will be especially important for retailers as the on-the-go occasion returns in a big way during the warmer months, particularly now that team sports are back too. This text-to-win promotion with daily prize draws is the perfect way for retailers to bring summer excitement to their stores and drive sizzling sales!”