All Suntory Beverage & Food Great Britain and Ireland articles
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Product NewsLucozade portfolio united under masterbrand platform
Billed as the biggest relaunch in brand history, the masterbrand platform encompasses TV advertising, social, in-store activation, consumer sampling and more under “Bring the Energy” messaging
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Features and analysisBlue Lucozade blows up for convenience retailers
Shoppers are going mad for #Blucozade and independent retailers are reaping the benefits
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Features and analysisSuntory workers call off further strike action after securing pay increase
Lucozade and Ribena supplier Suntory Beverage & Food GB & I has averted a second week of strike action at its Coleford site in Gloucestershire, after agreeing a pay increase for workers
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Product NewsSuntory's -196 RTD brand to launch in the UK
Suntory Beverage and Food GB&I is to enter the RTD alcohol market with its Japanese brand -196
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Product NewsLucozade turns blue with Blucozade
Lucozade Sport Blue Force, Lucozade Energy Blue Burst and Lucozade Alert Blue Rush marks the first time all three sub-brands have launched NPD together
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Features and analysisUnion warns of Lucozade and Ribena shortages due to strike action
Over 180 Suntory Beverage & Food GB&I workers are on strike this week
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Product NewsSuntory raises the temperature by winning UK distribution rights for Celsius
Suntory Beverage & Food Great Britain and Ireland is to distribute energy drink Celsius as it prepares to launch in the UK
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Features and analysisUnderstanding your shoppers to help grow soft drink sales
Suntory Beverage & Food GB&I category controller Claire Woolridge discusses research into soft drinks to help retailers enhance their sales
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Product NewsSuntory Beverage and Food highlights £1.2bn additional soft drinks sales opportunity
Suntory Beverage and Food GB&I has highlighted a £1.2bn additional soft drink sales opportunity for retailers
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Product NewsLucozade Alert enters zero sugar with Mango Peachade
The new line will be supported by in-store activation and a sampling campaign
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Product NewsNew £3.8m campaign debuts from Lucozade Energy
Lucozade Energy has unveiled a new £3.8M marketing campaign for its enhanced Orange and Original flavours and fresh pack design
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Features and analysisSBF GB&I teams with retailers to donate 9,000 cases of stock to communities
50 retailers across England, Scotland and Wales have helped donate more than 90 pallets of Ribena, Ribena Sparkling and Orangina – equivalent to around 9,000 cases of stock – to a variety of community projects
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Product NewsSuntory reformulates Lucozade Energy and updates packaging
The improved flavours followed 18 months of development
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Products In DepthSeven things you need to know about Sports & Energy Drinks
From all-natural drinks to performance boosters, energy drinks are packing a punch
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Product NewsRibena teams up with Hasbro for ‘Summer of Fun’ on-pack promotion
The return of the Hasbro promotion is part of Ribena’s “Summer of Fun” to help the brand celebrate its 85th birthday
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Product NewsSBF’s ‘Win the Weekend’ competition returns
The competition offers retailers the chance to win a two-day break at a local spa
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OpinionWhy is time off important for convenience retailers?
SBF GB&I research found that independent store owners feel they cannot take time off
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Product NewsRibena returns to TV with ‘Summer of Fun’ campaign
The new ad forms part of Ribena’s £5m ‘Summer of Fun’ campaign,
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Product NewsLucozade Alert unveils £1.2m Talking Cans campaign
The campaign will run through to July
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Product NewsSuntory gives Lucozade Alert a packaging refresh
The update is expected to encourage trial and drive additional purchases