Ribena is celebrating over 10 years of making its bottles from 100% recycled plastic (rPET) with a series of new sustainable packaging measures.
Since its introduction in 2008, Ribena’s use of rPET has prevented 40,000 tonnes of additional plastic from being produced. Now the brand is rolling out a new light weighted 500ml bottle in January 2019, which will save an additional 325 tonnes of plastic every year.
The brand is also moving to ensure that the trays Ribena squash concentrate bottles are delivered on are made from 100% recycled board. This follows an earlier move to make the trays from 100% recycled paperboard. Together these changes should save 406 tonnes of new board from being produced each year.
In addition, brand owner Lucozade Ribena Suntory is also calling on consumers to push their straws back into Ribena cartons, making the straws easier to collect and recycle. To promote the call to action, the company has taken to social media, using animations to ask everyone to do their bit.
Lucozade Ribena Suntory has also partnered with anti-litter charity Hubbub to create content for their weekly vlog, educating people on why they should recycle. The company has recently signed WRAP’s UK Plastics Pact and launched its Global Innovation Challenge, a call to all innovators and entrepreneurs to find practical solutions to help the company move away from plastic.
Michelle Norman, director of external affairs and sustainability at Lucozade Ribena Suntory, said: “We all have a role to play in reducing, reusing and recycling plastic, and Lucozade Ribena Suntory is on a mission to be as sustainable a business as possible. We are extremely proud that we’ve been reusing 100% recycled plastic in our bottles for a decade and we are committed to continued innovation.”
Peter Maddox, director at WRAP, added : “As a founding member of The UK Plastics Pact it is fantastic to see Lucozade Ribena Suntory taking proactive steps to minimise its impact on the environment. As a brand, Ribena changed its bottles to 100% rPET more than ten years ago, and it is great to see the company continue to innovate.”