Lucozade Energy is adding a new flavour, Apple Blast, to its permanent energy drinks offer this month.
The Apple flavour first launched in August last year as part of the brand’s partnership with the Lara Croft franchise, when Lucozade was renamed Larazade to mark the game release of Shadow of the Tomb Raider.
The product became Lucozade Energy’s third most popular flavour in the independent and symbols channel, after core Orange and Original variants (IRI Symbols & Independents, 13 wks to 25/11/18, 380ml PMP). This popularity has prompted Lucozade Energy to make Apple Blast a permanent addition to the brand’s line-up.
Amie Farrell, senior brand manager for Lucozade Energy at Lucozade Ribena Suntory, said: “We were blown away by consumers’ response to our Apple flavour so have taken the decision to add Apple Blast to our range for good. We know this incredibly popular drink will continue to drive sales for our independent retail customers in 2019, both incrementally and from existing drinkers trying out a new flavour.”
New Apple Blast from Lucozade Energy is available now in 380ml and 500ml bottles. The launch will be supported by a new consumer marketing campaign rolling out later this year.