KitKat Chunky inside a popcorn bucket

Source: Nestle

KitKat Chunky Salted Caramel Popcorn is the latest limited edition bar from Nestlé. 

The 42g bar (rrp 70p) features the brand’s classic wafer alongside an indulgent layer of salted caramel popcorn filling and will be available from 2 August.

Caramel is the most popular milk chocolate variant in the UK, purchased by 64% of all UK households (Kantar Worldpanel | 52w/e 9 August 2020 | Total Confectionery). Meanwhile, penetration of salted caramel has trebled in the last four years, and one in four shoppers have tried a salted caramel product (Kantar Worldpanel | 52w/e 30 December 2020 | Total Chocolate Confectionery).

The launch will be supported with social media and out of home activation that will also include KitKat Chunky Milk and KitKat Chunky Peanut Butter.

Callum Smith, assistant brand manager for KitKat said: “It’s that time of the year again, when we delight KitKat Chunky fans with innovative new flavours from the brand.

“For 2021, we are thrilled to introduce KitKat Chunky Salted Caramel Popcorn. We think our newest Chunky is unlike anything else currently on the market, making it a fun and exciting proposition for shoppers to try. It not only delivers on taste and texture, but with its retro red and white striped packaging, it looks great too!”

KitKat Chunky was launched in 1999 and over the years it has been frequently innovated to deliver exciting flavours, including Peanut Butter, Hazelnut, Coconut, Chocolate Fudge and New York Cheesecake.

 Find out all the latest confectionery trends in our in-depth Chocolate feature