Nestlé is launching a limited edition orange flavoured Yorkie variant, available from 10 May. Yorkie Orange comprises orange-flavoured milk chocolate made with cocoa sustainably sourced under the Nestlé Cocoa Plan. The 46g Limited Edition Yorkie Orange bar has an rrp of 70p and the 72g Yorkie Orange DUO bar has an rrp of 85p.
There has been a resurgence in the popularity of orange-flavoured chocolate in recent years, with sales growing by a whopping 23% in the total market in 2020 (IRI Market Advantage, Confectionery, Value Sales, FY 2020, Total GB [exc. Discounters]).
Amy Kendall, brand manager for Yorkie said: “We know how much shoppers in the UK and Ireland love to try new products from their favourite brands. We think Yorkie Orange is a winning combination and can’t wait for people to try it!”
Yorkie was launched in 1976 by Rowntree Mackintosh to help break into the solid chocolate bar sector. The company considered several more unlikely names, including ‘Jones’ and ‘O’Hara’ before deciding to name the bar after the town in which it is made. Yorkie continues to be manufactured at Nestlé UK’s York factory where 66 million bars are made each year. The factory is also home to KitKat, Aero, Polo and Milkybar.