Frosty Jack’s has launched a new culinary guide following the success of its first-ever TV advert this year.
The Alternative Culinary Guide aims to educate first year university students with the most popular fast-food joints in Birmingham.
From late-night pit stops to post lecture fry-ups, Frosty Jack’s said that it will give freshers the best insight into their new digs and share the really important information most students truly crave, the best and cheapest places to get some grub.
The guide will feature the return of Hans Handerson, who is known as the world’s “most famous” hand model, seen in this years first TV advert for the Aston Manor Cider brand.
In the run-up to creating the culinary guide, Hans visited Birmingham and awarded three eateries with “The Golden Can” seal of approval from Frosty Jacks.
Grace Anthony brand marketing manager at Aston Manor Cider said: “The vision behind our Alternative Culinary Guide was not only to disrupt the status quo and poke fun at the Michelin guides of this world, but to also pass those savings onto the person who matters most, our loyal customers. Frosty Jack’s represents inclusion and affordability because we believe that everyone deserves a great refreshing cider. So as part of this, we wanted to shine a light on some of the city’s fantastic eateries that may not always get the love that they deserve – and what better way that showing Birmingham’s latest bout of students, the top-notch spots for some late-night grub.”
The Frosty Jack’s Alternative Culinary Guide has launched online and will also feature on YouTube, social media platforms and OOH locations.
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