Pladis has launched the largest on-pack promotion to date for its Flipz brand.

The Flipz ‘Grab a Grand’ campaign will offer lucky winners nationwide a £1,000 cash prize each week from now until 23 December 2023. Consumers must simply buy a pack and scan the QR code for their chance to ‘Grab a Grand’.

The competition will run across the brand’s four bestselling SKUs – Flipz Milk Chocolate (80g PMP and 90g formats), Flipz Peanut Butter (80g PMP) and Flipz Salted Caramel (90g). Flipz ‘Grab a Grand’ will be supported via PR and shopper activity, alongside a geo-targeted social campaign to drive shoppers in-store. Eligible SKUs are available to convenience retailers and wholesalers now, whilst the on-pack design for Flipz Milk Chocolate (90g) will also roll out across multiple grocery.

Kate Howe, brand manager – Flipz at pladis UK&I said: “With high impulse appeal – especially in the convenience channel, where it’s soared into double-digit growth – its unique sweet, salty and crunchy profile is already tempting over 1.1m households across the nation to tuck in. And we’ve spotted an opportunity to take this to the next level with our latest campaign.

“It’s no secret that costs across the board are continuing to soar, so we wanted to introduce an engaging competition which offers a weekly prize of £1,000 that we know will be genuinely valuable and drive strong appeal. Flipz ‘Grab a Grand’ will do exactly that, helping our retail customers drive higher volume sales in the process.”