10-pack closed crop

Premium pilsner lager, Heverlee, has introduced a new 10x440ml can pack to its range.

The new pack is available to wholesale and independent convenience retailers, with listings in two of Scotland’s largest wholesalers, United Wholesale Scotland and Filshill.

The pack is made of recyclable cardboard with a carry handle and a quick tear-open fold.

Michael McAdam brand manager for Heverlee said: “We know that consumers love the convenience of can and formats that suit more occasions, so a 10x440ml pack was a natural progression for the brand. It gives consumers the convenience of can, along with great value and the ability to stock up for longer. The Heverlee drinker is adventurous and bold, and loves socialising with friends, and this new fridge pack means consumers can enjoy the crisp and refreshing taste of a Heverlee they know and love with their friends at home at a moment’s notice.”

The 10x440ml can pack has an RRP of £13.99 for convenience.

Heverlee is also available in 4x440ml cans and 660ml bottle.